Using Internet Talk Radio to Publicize Your Business

If you turn on the television during the morning or late night, you will see celebrities on talk shows promoting their latest movie, television show or album. Talk shows are a great way to promote their product. The celebrity has a chance to be interviewed and show the audience a sneak peak at their new release. If the audience likes what they see or hear, they will buy the product.

An Internet Marketer won’t have much of a chance to feature their latest information product on Live! With Regis and Kelly, but they can get booked on an Internet Talk Radio show. There are a growing number of websites featuring audio and podcasting.

The site owner’s guests join the site owner via telephone and the conversations are recorded and uploaded to the site for download. The interviews may be conducted one on one or over a conference line full of live listeners.

If you do a Google search on “internet talk radio” more than 190,000 results come up. Unlike traditional radio, a site owner can easily use technology to record their conversations and upload them to the internet.

The recordings can be accessed at any time, so listeners can listen when it is convenient for them. Some websites may charge a fee to access the recordings, but many of the Internet Talk Radio shows are free to listen to.

Another bonus is that since so many websites are adding radio shows to their sites, it is easy to find radio shows targeted to your market. You can locate them by doing a simple Google search.

When you find a radio show that you are interested in being a guest on, send the host a press release. A press release is a document containing your contact information and some general information about your business and any special events or offers that you are promoting.

While we used an example of promoting an information product above, you are in no way limited to that. You can promote any service or product with Internet Talk Radio. Whether it is a tangible item, digital product or event that you are promoting, Internet Talk Radio is a great way to get in front of your target market.

Once you get booked onto a show, the host will more than likely offer some type of promotion for the show you are going to be on, such as a portion of the website that announces upcoming guests. You can take that another step further, however, and do some publicity of your own. Let your mailing lists know you are going to be a guest on the show and how they can listen. Put something on your website that also details that information.